“ANALYSIS OF NEW LEXICAL UNITS’ EMERGENCE IN PUBLICISTIC TEXTS ON THE INTERNET PLATFORM
Keywords:
Neologisms, social networking service (SNS), neologic word formation, internet neologisms,Abstract
The relevance of studying creative neologisms in modern publicistic texts is because they can be considered as the linguistic and discursive potential of a publicistic text. The findings suggest that the potential of using internet neologisms in publicistic texts is high though the percentage of literary creative devices is rather unstable as compared with the formal ones. The research concentrates on social media interaction as the main source of neologisms that reflect and describe digital portraits Internet users make and post on the web. Preconditions for newly invented words to continue their existence and become common are considered. Digitalization offers a wide range of opportunities for neologisms to be noticed by a wider public but neologisms are new units in language, they have not been learned so widely to decide how is their naturality.