MADANIY VA MA`RIFIY KO`RSATUVLARNING TARBIYAVIY AHAMIYATI
Keywords:
, national brand, author's show, nationality, traditionalism, peculiarities, conversationAbstract
In today's era of globalization, mass media, like all industries, is developing with new looks and trends. Especially, the role and importance of cultural and educational shows in television content is increasing. Although modernity and non-traditionality are among the main features for popular programs with a high rating, we cannot deny that elements of nationalism and traditionalism are definitely present in any media product. In this regard, the article talks about author's shows on television, their unique traditional and national features. Here, nationality and traditionalism are studied not in opposition to each other, but in harmony with each other. How important are these features in today's modern media environment and how do they affect program quality and popularity? The article seeks answers to such questions. He studied the national characteristics of cultural and educational programs on the example of state TV channels.